Challenge
Conventional TV rating surveys—such as household ratings and individual ratings conducted by organizations like Video Research—have played a critical role for many years in evaluating television programs and making decisions about advertising placements. However, due to changes in the media environment and viewer behavior in recent years, the following issues have been highlighted regarding these traditional rating measurement methods:
The Solution
Our AI-powered platform analyzes social media conversations in real-time, providing insights into viewer sentiment, trending topics, and audience preferences. This enables broadcasters to:
- Capture the pulse of their audience
- Identify trending topics and themes
- Personalize the viewing experience
- Make data-driven decisions
Key Features
- Real-time Sentiment Analysis (optimized for Japanese)
- Dynamic Topic Extraction
- Concise Automated Summaries
- Seamless Integration with existing workflows
Outcome
By analyzing social media data, our client (a broadcasters) gained the ability to track how discussions around programs and performers spread, allowing them to implement appropriate measures at an early stage. Furthermore, they leveraged quantitative data on user interests and preferences to propose effective promotional strategies for sponsors and advertisers.
